it is my fortune to be driven by both left-brained and right-brained interests. As a result, my 25-year career has spanned corporate marketing, product management, industrial engineering, communications, and software development. I’ve worked from the factory floor to the preparation of IPOs. It’s been a diverse and interesting journey which has provided me a useful blend of skills and experiences. With those experiences, I now help small, mid-sized, and startup companies in two areas: to articulate their value, and improve their competitiveness through market-driven product development.
what i do
web programming / communications
- web application architecture and programming
- web site design and programming
- sales presentations
- product and corporate brochures
- white papers and magazine articles
- PPM, road show, prospectus packages
marketing / product management consulting
- market-driven product management
- multi-discipline product development
- product life cycle planning
- market strategy, branding, and positioning
why i get hired
I work mostly with internet and industrial technology companies. I spend most of my time programming, followed by creating brochures, presentations, trade show graphics, and writing white papers, PPMS, and even business plans.
Given my work history, I’m hired for a variety of rather different reasons. First, is simply for my experience in creating secure intranet web applications to help groups work more efficiently and make better decisions. Second, if I’m asked to create public web sites and/or sales tools, I’m often tasked to help discover and articulate the company’s value to its customers, then unify its messages online and in print. Third, the breadth of my experience, and my knack for relating well to all levels and disciplines within a company leads me to more business-oriented consulting such as positioning, branding, product life cycle planning, and how to integrate marketing and product development into a more effective process.
The ability to plug me into the bigger picture and glean insight from all areas of the company is what clients seem to value the most in my help. The advantage of this “finger in everything” involvement is that it helps the client focus all areas of the company on specific marketing plans and objectives. This cascades into making it easier to articulate the company’s value which ultimately helps them be more competitive.
who i work for
I work mostly with internet and industrial technology companies. They tend to be small enough with budgets and timelines where I can do most of the work myself. However, I will help find über-specialists if theres’s a need for more sophisticated skills than I have in a particular area, and I’ll manage the integration of all participants. As a corporate marketing manager I managed numerous people, vendors, and seven-figure budgets, so we’re good to go for even those larger, long term projects.
